// RISK

Deepfakes and voice clones

THE DEEPFAKES SET

Technology has reached a point where a voice or even a face can be faked convincingly. This sounds alarming, but there is a simple habit that keeps you safe.

What is now possible

Artificial intelligence (software that learns from examples) can copy a person’s voice from just a short clip, perhaps taken from a video they posted online. It can also create fake video that looks like a real person. This is often called a deepfake.

How it is used in scams

The most common version is an urgent « family emergency » call. You hear a voice that sounds like your child, grandchild, or another relative. They say they are in trouble: an accident, an arrest, a stranded trip, and they need money right away. The voice may sound frightened, which makes it harder to think clearly.

The whole scam depends on you trusting the voice and acting fast.

The one thing to remember

A familiar voice or face is no longer proof of who you are talking to. So before you send money or share anything, verify through a channel you already know.

  1. Hang up.
  2. Call the person back yourself on the number you already have saved for them.
  3. Or check with another family member who would know where they are.
Try a private question. If you are on the call, ask something only the real person would know, and that would not be posted online. A scammer will dodge, get angry, or rush you.
Real family will understand. Nobody who truly loves you will mind you taking two minutes to call them back. That pause is the safest thing you can do.
Related in this set. Verify before you act